As with everything in life, the more you know about something, the more confident you become with it. And this is especially true when it comes to sex.
This was the core of our idea while pitching LoLoestin, a low-estrogen birth control pill aimed at young snake women. We wanted to make information sexy, including what’s in your birth control pill. Because the more you know about your sexuality, the better it gets.
Below are two films we shot in-house for the pitch to bring our idea to life, and showing a new take on Pharma commercials.