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Diet Coke

Diet Coke was born in the 80s out of the idea, ‘for a taste that is more bold than Coke.’ Moving away from the grey on grey can of old, we referenced Diet Coke’s bold beginnings for this spec work. By creating a 2017 twist on the 80s look, we brought the pleasure, desire and sex appeal back to the brand.

 

Diet Coke was born in the 80s out of the idea, ‘for a taste that is more bold than Coke.’ Moving away from the grey on grey can of old, we referenced Diet Coke’s bold beginnings for this spec work. By creating a 2017 twist on the 80s look, we brought the pleasure and desire back to the brand.

 
 

Created with talented people at Ogilvy New York
Creative Directors: Chris Rowson & Bastien Baumann
Creative: Ricard Velero
Photographer: Justin Bettman