Insta Novels


We approached the New York Public Library with the idea to bring real stories to Instagram Stories.

Several months later with the help of a number of talented people and great illustrators, we released Insta Novels, full length public domain titles available through the NYPL Instagram account.

The project was covered by hundreds of press outlets, picked up by over 200 news broadcasts around the country and brought nearly 100k new followers to the @NYPL account in the first few weeks of its launch.


Created with talented people at Mother New York
Creative: Martin Baker
Design Interns: Bentzion Goldman & Yihuang Zhou
CCO: Corinna Falusi