Insta Novels


We approached the New York Public Library with the idea to bring real stories to Instagram Stories.

Several months later with the help of a number of talented people and great illustrators, we released Insta Novels, full length public domain titles available through the NYPL Instagram account.

For a complete deep dive into the project click here.


Created with talented people at Mother New York
Creative: Martin Baker
Design Interns: Bentzion Goldman & Yihuang Zhou
CCO: Corinna Falusi