Few PC gaming companies actually give gamers a say. Legion was named by gamers, so we figured they should have a voice. The message from the Legion announces a new type of gaming PC, one where gamers are in control. Instead of a typical spec advert, we modeled it off a video game trailer, with each scene corresponding to a popular genre of game, like first person shooter, puzzle, RPG, etc. Eliciting the feeling that these products are different because they were made to capture and express the essence of being a gamer.




Created with talented people at Ogilvy New York
Creatives: Ian Going & Kevin Reilly
ECDs: Mike Hahn & Ryan Blank