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Lenovo

For their 2016 trade show, Lenovo needed a series of eye-catching displays to showcase the YOGA Book's five key features. Instead of creating a big, flashy trade show booth, Lenovo went small, inviting visitors to get in close with our Yoga Books. Each display featured the product and highlighted the following features: weight and thickness, 4K screen, bookpad, HALO keyboard and stylus. The approach helped the Yoga Book garner the second most reviews at the event, allowing it to be featured in a $300M walmart media buy. 

 

 

For their 2016 trade show, Lenovo needed a series of eye-catching displays to showcase the YOGA Book's five key features. Instead of creating a big, flashy trade show booth, Lenovo went small, inviting visitors to get in close with our Yoga Books. Each display featured the product and highlighted the following features: weight and thickness, 4K screen, bookpad, HALO keyboard and stylus. The approach helped the Yoga Book garner the second most reviews at the event, allowing it to be featured in a $300M walmart media buy. 

 

 
 
Pool

Created with talented people at Ogilvy New York
Creative Director: Bastien Baumann
ECDs: Mike Hahn & Ryan Blank