After winning the Lenovo pitch, we were tasked with launching the new Moto Z with Moto Mods. The device is a phone with a modular snap-on (a projector, speaker and battery pack) that make the phone and any daily situations better. To bring this to life, we used familiar movie tropes to demonstrate the Mod's transformative effects. Showing that even the most common cliches or bad endings can be transformed from what you expected in to something better.
Created with talented people at Ogilvy New York
Writer: Chad Johnson
ECDs: Mike Hahn & Ryan Blank