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Nationwide

Nationwide wanted to stage an intervention with America about a serious cause; the number 1 killer of children is preventable accidents in the home. The commercial caused a massive reaction, some good, some bad, but more importantly it got people talking about the issue. If it managed to save one child, it was worth it.

 

Nationwide wanted to stage an intervention with America about a serious cause; the number 1 killer of children is preventable accidents in the home. The commercial caused a massive reaction, some good, some bad, but more importantly it got people talking about the issue. If it managed to save one child, it was worth it.

 
 
 

Created with talented people at Ogilvy New York
Writer: Chad Johnson
ECDs: Steve Howard & Chris Van Oosterhout