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UN

For World Humanitarian Day, we created Share Humanity, a tool that allowed people to donate their Facebook or Twitter feeds for one day to tell a humanitarian’s story. Celebrities launched the campaign with their followers thinking they were actually on humanitarian trips across the globe, which in turn drove thousands of their followers to do the same.

 

For World Humanitarian Day, we created Share Humanity, a tool that allowed people to donate their Facebook or Twitter feeds for one day to tell a humanitarian’s story. Celebrities launched the campaign with their followers thinking they were actually on humanitarian trips across the globe, which in turn drove thousands of their followers to do the same.

 
 

Created with talented people at Ogilvy New York
Creative Directors: Chris Rowson & Bastien Baumann
Writer: Chad Johnson