The Internet can be a hateful place. To make it a little kinder, we teamed up with the first victim of cyber-shaming, Monica Lewinsky. She agreed to speak at the Cannes Lion Festival on her recent anti-cyber shaming activism efforts. We didn't want her to just give a talk, we wanted to help create a movement around cyber-shaming. So we launched a fake ad-industry gossip-site at the festival. Once people visited it they were led to a blog that promotes kindness on the web.