Vitamin Water

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Since its foundation, vitaminwater has been a force in pop culture. But as consumers tastes have evolved, so must the brand. The ‘Drink Outside The Lines’ campaign was inspired to recruit a new generation of drinkers by reclaiming vitaminwater’s seat as a famous force of pop culture. In a language millennials understand, with references they can relate to, we showed how vitaminwater could become an unexpected remedy to any and all 21st century scenarios.


Created with talented people at Ogilvy New York
Writer: Kara Coyle
Creative Director: Ricard Velero