Vitamin Water

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Since its foundation, vitaminwater has been a force in pop culture. But as consumers tastes have evolved, so must the brand. The ‘Drink Outside The Lines’ campaign was inspired to recruit a new generation of drinkers by reclaiming vitaminwater’s seat as a famous force of pop culture. In a language millennials understand, with references they can relate to, we showed how vitaminwater could become an unexpected remedy to any and all 21st century scenarios.